Crawfords Biscuits & Crackers Brand

Known for the exquisite craftsmanship that defines British tea-time, this Crawford’s custard cream showcases the brand’s signature flair for intricate, embossed designs and precision docking holes. These decorative patterns aren’t just for show; they represent a century-long legacy of biscuit-making where aesthetic charm meets the perfect, satisfying crunch. Every biscuit serves as a nostalgic masterpiece, blending traditional Victorian-inspired artistry with the creamy, velvety filling that has made Crawford’s a staple in biscuit tins across the nation.

Top Crawfords Biscuits & Crackers

Crawford’s Custard Creams

Voted as a nation’s favourite, these iconic biscuits feature a smooth vanilla cream filling sandwiched between two beautifully embossed shells with classic Victorian swirls.

Crawford’s Bourbon Creams

A staple of the British biscuit tin, these dark, chocolate-flavoured sandwich biscuits are filled with a rich cocoa cream and finished with the brand’s signature docking holes.

Crawford’s Digestives

Crafted from high-quality wholemeal wheat, these biscuits offer a wholesome, slightly sweet crunch that makes them the quintessential choice for dunking in a hot cup of tea.

Indulge in a timeless British tradition with Crawford’s, where every biscuit and cracker is baked to perfection using recipes honed over generations.

Our Classic Product Categories

Sweet Sandwich Biscuits

The ultimate tea-time companion, these biscuits feature smooth, velvety creams tucked between two beautifully embossed shells. Our legendary Bourbon and Custard Creams offer a nostalgic balance of rich cocoa and delicate vanilla that has delighted fans for decades.

Shortbread and Golden Shorties

Experience the buttery, crumbly texture of a true heritage bake designed to melt in your mouth. From the sugar-dusted Fruit Shortcake to the crisp Rich Shorties, these biscuits provide a sophisticated sweetness that pairs perfectly with a morning coffee.

Digestives and Savoury Crackers

Our wholesome Digestives and crisp Cream Crackers provide a versatile base for both sweet toppings and fine cheeses. Crafted with quality wholemeal wheat, these staples offer a satisfying crunch and a subtle, earthy flavour profile.

Ginger Nuts and Fruit Biscuits

For those who prefer a bit of zest or a fruity chew, our fiery Ginger Nuts and currant-filled Garibaldi biscuits deliver bold, distinctive tastes. These classics are celebrated for their firm snap and the high-quality ingredients that make every bite memorable.

Customer Experiences

Alistair Kensington I’ve been a loyal Crawford’s enthusiast for over thirty years, and their Custard Creams remain the undisputed gold standard of my afternoon tea ritual. The intricate embossed design on the biscuit isn’t just beautiful—it holds that perfect amount of tea when you dunk it, and the cream filling has a consistency that modern competitors simply cannot replicate. Opening a fresh packet takes me straight back to my childhood summers in the Cotswolds; there is a genuine sense of history and craftsmanship in the snap of every biscuit.

Beatrice Sterling There is something remarkably comforting about the Crawford’s Garibaldi—or the ‘squashed fly biscuit’ as we affectionately called them growing up—that provides the perfect light snack without being overly sugary. I recently served a selection of their Cream Crackers at a dinner party alongside some aged cheddar and red onion marmalade, and my guests were genuinely impressed by the light, flaky texture that didn’t crumble under the weight of the cheese. It is rare to find a brand that manages to maintain such high production standards across both their sweet and savoury ranges for such a long time.

Julian Thorne After moving abroad, the one thing I missed most from home was the fiery kick of a Crawford’s Ginger Nut, so finding a reliable importer was an absolute game-changer for my pantry. These aren’t your average soft cookies; they have a formidable, glass-like snap and a deep ginger warmth that lingers beautifully, making them the ideal palate cleanser after a heavy meal. I recently shared a pack of Rich Shorties with my colleagues during a meeting, and even those unfamiliar with British biscuits were won over by the golden, buttery finish and the subtle hint of salt.

Crawfords FAQ

Are Crawford’s biscuits suitable for vegetarians?

Most of the core Crawford’s range, including the classic Custard Creams and Bourbon Creams, are suitable for vegetarians, though it is always recommended to check the specific packaging for the most up-to-date allergen and ingredient information.

Where can I buy Crawford’s biscuits if I live in the United States?

While the brand is primarily based in the UK, American fans can find these traditional treats through specialist British food importers or via online retailers that ship international confectionery and pantry staples.

What makes the Crawford’s Cream Cracker different from other crackers?

The Crawford’s Cream Cracker is celebrated for its unique “flaky” texture, achieved through a specific baking process that creates thin, crispy layers perfect for pairing with butter or hard cheeses.

How should I store the biscuits to keep them crunchy?

To maintain the signature snap of your Ginger Nuts or Digestives, store them in an airtight container in a cool, dry place once the original packet has been opened.

Does the brand offer any fruit-based biscuits?

Yes, Crawford’s is well-known for its Garibaldi biscuits, which consist of a layer of currants squashed between two thin layers of biscuit dough, as well as their sugar-dusted Fruit Shortcake.

Crawfords Cheese Biscuits Vintage British TV Commercial